Wines are beloved products in virtually every part of the world. Serve to accompany everything from special dinners to more informal moments, such as parties. For all this to be possible it is necessary not only for a quality drink but also the proper packaging to take the product to the consumer.
In this sense, the design of wine packaging is especially important when thinking not only about aesthetics but also about functionality. Careful selection, therefore, makes all the difference to the customer experience.
With that in mind, we prepared this post with more information about the importance of this design and what should be taken into account when developing your packaging.
Why bother with wine packaging design?
The concern with these packages goes far beyond the issue of just storing the drink for transport. In fact, its correct selection is capable of generating diverse and positive changes in how wine is consumed.
Among the reasons that justify the proper selection of packaging are issues such as:
Protect the product
One of the main functions of wine packaging is to protect the product. Note that this does not only mean storing it but also guaranteeing its characteristics, such as flavor.
As it is a more delicate drink, the concern with the packaging is very necessary to prevent, between packaging and selling, the customer from buying a product that does not have the desired quality for consumption.
Thus, the characteristics of the packaging are initially aimed at ensuring that the product is protected, tasty, and with manufacturing characteristics.
Add value to the item
At the same time, good packaging is able to add value to the product. If it is made with a more noble material, for example, the entire product has greater added value.
Visual communication is also important to establish a message for the customer base. Depending on the packaging, it is possible to reach a more refined audience. The combination of the drink with the element that packs it can create an efficient communication aimed at this audience.
Attract the customer
Furthermore, the packaging is also a way to attract and attract the customer’s attention. Often, it is not just the drink or the taste that attracts the consumer, but also the packaging.
Having a different option to stand out on the shelves is a way to get the customer’s attention easily. Thus, it is possible to attract him to at least try to read the label.
Thus, even though a customer is not going to buy a wine exclusively for its packaging, this element is especially important to generate attraction, interest, and, eventually, conversion.
What are the most important points of this package?
Therefore, some elements need to be considered when preparing the package. They have to do not only with the aesthetics but also with the protective factor for the product.
In this sense, the essential elements include:
The packaging format is capable of bringing important touches to the drink as a whole. In the case of bottles, more traditional options with long models and sinuous lines tend to be the most sought after. That’s because the design is already established and, in addition, the touch is more refined.
Speaking of refinement, betting on wine boxes is also a possibility. In this case, the packages have a straight and geometric shape, creating a look with even more class.
When the goal is to achieve a lighter look, you can invest in the packaging in formats that adapt to the bottle, such as the wine bag.
The color of the bottle
Another important point is the color of the bottle that will be used. This is because the incidence of direct light on wine, especially on reds, makes the drink lose its properties more easily.
Therefore, in general, the choice is a darker color for the packaging, blocking the entry of light and ensuring that the wine retains its flavor. At the same time, it’s not uncommon to see white wines with transparent options.
Certainly, it is not very common to find wines in colored bottles, such as red and blue. At most, greenish or slightly yellowish bottles are used. This is because the color of the liquid is important in evaluating its quality.
It has a dual function: it carries the product’s brand and attracts the customer’s attention. At the same time, it brings information about the drink.
A very nice label, but one that doesn’t bring necessary information about the vintage or the origin of the drink, for example, is not useful.
At the same time, a label full of information but lacking attractive elements misses a good chance of attracting customers.
Therefore, it is important to divide the label into strategic parts, ensuring that the front is attractive enough. The rest of it can be quite informative about wine.
With that, the look will attract and the information will convince.
The material used
No less important is the question of the material used. For the bottle, the glass is usually the most suitable, because it maintains the properties of the drink and also offers an established image regarding the wine.
However, some brands sell their wines in plastic containers. In this case, it’s important to keep in mind that this often makes the wine seen as a generic category choice.
As for external packaging, it is possible to bet on options that range from the most resistant, such as stainless steel, to paper, in general.
The design of wine containers is important because, first and foremost, it helps to ensure that the product is protected and has its properties intact. Furthermore, it is a way to attract and attract the customer’s attention.
Therefore, it is necessary to think about issues such as the format, color of the glass, label, and material. By taking all of this into account, even for packaging outside the bottle, it is possible to create the perfect combination of taste and aesthetics to satisfy customers.
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