Web Design, 5 Basic Rules

Web design is primarily intended to solve this very problem. The first and main goal of a web design is to make a person hold their gaze and stay on the page for further research and subsequently search for specific information. 

People can very quickly rate anything based solely on their emotional response. And if the designer manages to lure the user with at least one element on the page, then the latter will probably forgive the rest of the shortcomings, looking at the very “highlight”.

Based on practical observations, the very “highlight” can be the feeling of the site as a whole, its usability (complex arrangement of user interface elements, creating a convenient, intuitive, comfortable environment). 

Modern people, who do not even have any specific education in the field of web design, perfectly feel the atmosphere of the site, the level of communication with the user, and the general favorable appearance. 

Based on the latest trends in web design, we can almost always say with confidence what exactly we do not like: the abuse of the so-called Photoshop effects of the past generation “drop shadow” and “bevel emboss”, worn-out clip-arts, which, due to their “free” and general availability are found on almost every billboard on the road or banner on the Internet, overloaded with information on the page.

But of course, in order to build a favorable environment, it is necessary to be guided by certain basic principles.

Always follow web design rules … well, almost always

In the “school” you were most likely taught such things as the sequential arrangement of elements on the grid, order, symmetry, golden ratio, and so on. These web design rules are really worth following in order to create a clear, easily understood structure. But sometimes it is necessary and sent away, breaking the stereotypes a little. Don’t forget about things like variety, contrast, accent.

At first glance, it is a little chaotic, but if you look closely, then there is a certain scheme and order. It is precisely because of this “secretly” laid down a scheme that the site does not frighten and does not create the impression of something scattered and unassembled. On the contrary, it has a fairly understandable and easy-to-understand structure.

Rule # 1. Use icons and images as much as possible for visual communication

There are a number of icons that are unambiguously perceived by the user. Do not neglect them: magnifier (search), house (home or home page), floppy disk (save). These images have already been sewn into the brain of almost every person on earth, and this should be used without trying to “reinvent the wheel”. These are “road signs” that are read and recognized instantly, without hesitation.

Rule # 2. Use only unique and high-quality content on the site

Never use jaded images, low-quality images, as well as unprofessional photographs. Images are the face of your site and the first thing that catches your eye.

Rule # 3. Color is not a decoration, but a web design element

Color is the main element, which is a key rule of web design and tells the user exactly what you wanted to convey from the screens of monitors, tablets, and phones. The color should be chosen so that it supports the content, and does not decorate it. Are you using a large photo on the site? Take the color scheme from this particular photo to decorate content support to create an overall unified atmosphere.

Rule # 4. Choose fonts that successfully support the information you present

You should never use more than three fonts at the same time. Pick one that’s perfect for large headlines, one for legible text, and one for calls, quotes, and other things that need to stand out. Most often this set is a sans-serif typeface for large amounts of text and a more interesting typeface with or without serifs for headings.

Rule # 5. Use only unique and high-quality content on the site

Never use jaded images, low-quality images, as well as unprofessional photographs. Images are the face of your site and the first thing that catches your eye.