Since the invention of printing services (15th century) printed products are ordered for various purposes: advertising, information, propaganda. In this article, we will consider the general concept – printing services for business. What is its effectiveness?
Types of printing products
Consider the classification of printed materials from the standpoint of customers.
People print postcards and wedding/anniversary invitations. The second – most often. Individuals also order gift calendars, diplomas, photo albums.
The most popular type of printing services for entrepreneurs – business card printing. In second place – office and souvenir branding products: calendars, flags, notebooks, folder, forms, envelopes. This also includes POC – materials for the design of retail space: wobblers, dispensers, shelf stockers.
For promotions – flyers, banners, posters. For marketing – booklets, catalogs, presentation brochures.
Companies order the same as private entrepreneurs. The list can be supplemented with image products.
A separate area – industry printing services or products. Publishers order circulations of books and periodicals, manufacturing companies – packaging and labels, catering establishments – menus, exhibition complexes – stickers for stands.
Organizations order the printing of information materials, representative printing, and black products.
Basic printing methods
There are many, but the most popular are two – offset and digital printing. Large – circulation printed products, for which offset is used, occupy 80% of the market. But this is temporary, as digital printing is evolving very fast. It is said that by 2022 its share will be at least 40%. The main obstacle to the full expansion of the market is the high cost of a copy. Although digital equipment manufacturers regularly introduce innovations that improve the quality and reduce the cost of printing.
There is also a hybrid form – offset digital printing services. A special machine is used for it. The principle of transferring the image to the media is partially automated, but the form still needs to be prepared. And it takes time.
Other types of printing:
Applying inscriptions/drawings on any surface covered with a thin layer of polyester. Printed on T-shirts, cups, flags.
Transfer the image using an elastic printing services plate. Used mainly for the manufacture of labels and packaging.
The image is transfer to paper using silk, nylon metal or polyester mesh. It is possible to print on various subjects: ceramic, a tree, fabric, polyethylene.
Applying convex marks/images on the surface of the media: thick paper, leather, imitation leather. Pressing with gold or silver foil is possible.
Post press processing
This is the final stage in the production of various types of printing. There are mandatory processes, such as creasing, without which the sheet of cardboard will not bend, or folding. – the formation of a set for a book or magazine from individual sheets. And there are – services to choose from.
You can not do it, but the laminated diploma will look more presentable, and a coated business card will live much longer.
A notebook in a leather cover will look elegant if you decorate the cover with intricate embossing. You can knock out the company logo, its name, slogan.
The right corners of a brochure or catalog break quickly. Rounding will help to avoid this. It is used for notebooks, pocket calendars.
Serial numbers are affixed to already printed labels to protect the product from counterfeiting. Also, numbers are put on self-copying forms.
To order post-press processing or not is a question not so much in the economy as in the marketing plane. It is necessary to compare the costs of post-printing services with the expected effect.
Goals and objectives of the printing center
If you decide to use printing services products to promote your business, you must clearly define the main activities, goals, and objectives to be implemented. First of all, you need to choose what you need from printing products.
There are different solutions for different purposes – simple, for example, postcards in black and white or color and complex: full-color image catalogs of bright colors and optionally laminated. You need to determine the type of printing, and its color, and format. You also need to choose what density the paper should be. Depending on the purpose of the product, it can vary from 80 to 130 g / sq.m. Paper with a density of up to 150-170 g / sq.m. Is ideal for making postcards, and 200-300 g / sq.m. For creating booklets and title pages.
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